top of page
  • Writer's pictureAdam Arkens

12 Essential Video Production Questions To Answer Before Creating a Video

We know that when it comes to video production, there are a lot of questions that you might have. That's why we're here to break it down for you and share the most some of the most common questions we discuss with new clients. As always, planning and strategy lead to success, that's our priority for all content we create. Let's get started!

  1. What's the purpose of the video? First things first, what do you want this video to accomplish? Are you looking to increase brand awareness? Maybe you want to showcase a new product or service. Or perhaps you want to educate your audience on a particular topic? Knowing the purpose of the video will help us tailor the content and style to your specific needs.

  2. Who is your target audience? Whom are you trying to reach with this video? Knowing your target audience will help us create content that speaks directly to them. Are you trying to appeal to a younger demographic, or maybe an older one? Is your audience tech-savvy, or do they prefer more traditional methods of communication? Knowing your audience is key to creating a successful video.

  3. What is your key message? What is the one thing you want your audience to take away from this video? Maybe it's a call to action or a specific piece of information. Whatever it is, we'll make sure to weave it into the video in a way that resonates with your audience.

  4. What is your ideal timeline? Do you have a specific deadline in mind? Let us know, and we'll work backwards to make sure we can deliver a high-quality video within your timeframe.

  5. What is your project budget? We know that budget is always a consideration. Let us know your budget, and we'll work with you to create a product that fits.

  6. Is your video part of a strategy or campaign? If your video is part of a larger strategy or campaign, we'll work with you to ensure that the video fits seamlessly into your overall marketing plan.

  7. What emotion are you trying to evoke? Are you looking to make your audience laugh, cry, or feel inspired? Knowing the emotion you want to evoke will help us create a video that resonates with your audience on a deeper level.

  8. What specific visuals should be captured? Are there specific visuals that you want to include in the video? Maybe you want to showcase your product in action or highlight a particular location. Let us know, and we'll work to capture the visuals that are most important to you.

  9. Who will speak on behalf of the organization? Who will be the face of the video? Is there someone specific in your organization whom you want to represent your brand? Or maybe you want to feature customer testimonials? Whatever your preference, we'll work with you to find the best person (or people) to represent your organization.

  10. What questions should we ask the interview subjects? If you're including interviews in your video, what questions should we ask? We'll work with you to determine the best questions to ask to ensure that we capture the information and soundbites that will be most effective.

  11. Where will the video be shot? Are there specific locations where you want the video to be shot? We'll work with you to determine the best locations to showcase your brand and tell your story.

  12. How will the final video be hosted, distributed, and repackaged? Once the video is complete, how will it be distributed and repurposed? We'll work with you to determine the best platforms to host your video.

bottom of page